
File Management: A Crucial Business Strategy
I bought my first laptop before learning the importance of file management. BIG. MISTAKE. I created files as needed or based on what I thought made sense at the time (which was never consistent). If it was a quick project, I threw it on my desktop, telling myself that I would file and organize it […]

Brand Identity for Beginners: A Starter or Refresher
Creating a brand identity that is clear and communicated can be instrumental in a company’s success. Of course, there are other things to take into account why some brands do well compared to others.

The Power of Color in Graphic Design
Color in graphic design and branding are meaningful. The power of color is undeniable. Dive deeper into what your colors mean.

Draft Your Branding
We get the question a lot, is it marketing vs. branding? To start off, marketing and branding are two completely separate focuses of business strategy.

Draft Your Social Media Hashtags
Hashtags are cool and hip because all the kids are using them right? Wrong. They are valuable to your social media marketing plan.

Draft Your Content Calendar Effectively
A content calendar is a vital organizational resource used to plan and assign content to be posted online through different platforms.

Newsletter Marketing: The Basics
This is a breakdown of the characteristics needed for a great newsletter marketing plan. You will see your open rate grow quickly with these tools.

Search Engine Optimization: A Simple Breakdown
SEO stands for search engine optimization. It is the process of using keywords and other unique methods to help websites be found organically when searched.