I bought my first laptop before learning the importance of file management. BIG. MISTAKE. I created files as needed or based on what I thought made sense at the time (which was never consistent). If it was a quick project, I threw it on my desktop, telling myself that I would file and organize it […]
Creating a brand identity that is clear and communicated can be instrumental in a company’s success. Of course, there are other things to take into account why some brands do well compared to others.