Draft Your Marketing Schedules Today
How many of you know what scheduling truly means with marketing? Do you know what a content calendar is? Have you put together a content calendar before? Isn’t scheduling and creating a content calendar one and the same? In this blog, we will break down both of the terms and give you a full understanding of marketing schedules and content calendar. We will also give you a first-hand look at some useful and low-cost resources available for beginners.
First off, marketing schedules are used for when you take the content you have created and literally set a time and date for it to go live. Creating a content calendar is conceptualizing your marketing strategy through preparation. Scheduling is the catalyst that aids in bringing your marketing strategy and your content that has already been created to fruition and ultimately ushering in the impact you intended. By scheduling, you are mapping out the exact time and location your content should go live and whom it will be going live too. The last thing you want to do is post haphazardly.
Planning out what, how, and when you post can be intimidating, overwhelming, and just downright confusing, but pinpointing all four can and will influence your overall engagement, reach and drive!
Now that we know what a marketing schedule is, how do you do it? There are multiple ways to create marketing schedules but the first thing you need to do is create your content calendar. This will be your guide into scheduling and determining which photo, video, catchy phrase, graphic (Content) will be posted and to what platform.
A content calendar is your holy grail and you should abide by it, but always remember to be flexible and change when needed. When you are setting up a new campaign or branding segment you want to follow those guidelines and stipulation should be included in your content calendar.
You can use an S-S (Sunday -Saturday) calendar or go digital and use Google Calendar.
There are other great content calendar guides that provide you with templates as well as a resource into the production of a true and award-wining content calendar.
You can see that this is a generic overview of what a quick glance content calendar could look like. This particular guide is for a company that plans to post three times per week. Additionally, they plan to supplement what we call floating posts. A floating post is what we in the industry call “staying relevant”. The way you stay relevant is by posting about things happening now. In most cases, the business should keep politics and religion out of it.
Most companies like to post once a day, but according to Sprout Social, below are the recommended times you should post on Social Media for max visibility.
- Facebook pages: 1-2 per day
- Twitter: 3-10 times per day
- Instagram: 1-3 times per day
- Instagram Stories: 2-5 times per day
- Pinterest: 3-20 times per day
- LinkedIn: 1-2 times per week
To keep up with this amount of posting, you would need a social media manager right? WRONG. Creating a content calendar and scheduling properly will help you tackle this monumental task very easily. Again leave room in your content calendar for those floating holidays. Play to the fun things in life like “National Margarita Day or National Bring your Dog to the workday. This play on your audience’s emotion. Plus who doesn’t love to see a dog most on their timeline?
Food for thought
When creating your content create it with a purpose… Not just another photo spamming your audience’s timeline. Build your authenticity. Be personable and always remember what Bill Gates said…
“Content is King”
Lastly, do your research. Analyze, analyze, analyze. Once you have created and started the calendar, be adaptable. If something isn’t working or the time of day you are posting is not reaching the group you would like, change it! Research is as easy as checking your competitors and how you stack up against them as well as reading into the best platform recommendations for posting. There are even specific guidelines for increasing reach which can be broken down by industry. Something to keep in mind is that trial and error are going to be a big factor. is a process every business when it comes to content creation and posting. Because no two companies are alike, and the dynamic of their followers are ever-changing.
The only way you know for sure if you are successful is by the data! Let us help analyze or check out our data blog.
Follow Draft Marketing on social media for more marketing tips. @Draft.KC